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Exam 10: E-Commerce: Digital Markets,digital Goods

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Question 31

True/False

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Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

A) True
B) False

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Question 32

Multiple Choice

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The process of sourcing goods and materials,negotiating with suppliers,paying for goods,and making delivery arrangements is called:

A) e-procurement.
B) SCM.
C) procurement.
D) sourcing.
E) production.

F) B) and C)
G) C) and D)

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Question 33

Multiple Choice

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Which of the following marketing formats is sales oriented,rather than branding oriented or a mix?

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice.What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Define location-based services and describe the main categories of these services.Which of the categories do you feel has the most potential in terms of e-commerce revenues,and why?

Selling the same goods to different targeted groups at different prices is called:

What is the most profound way in which e-commerce and the Internet have changed the relationship between companies and their customers? Support your answer.

Which of the following is not one of four types of presence to be considered when building an e-commerce presence?

Advertising networks track a user's behavior at thousands of websites.

A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius.This would be categorized as a ________ service.

Which of the following best describes the digital social graph?

Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of:

All previous mass media in modern history,including the printing press,use a broadcast model where content is created in a central location by experts.

E-commerce refers to the use of any networking technologies to transact business.

Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?

Facebook's Like button is an example of which of the following?

In planning a robust e-commerce presence,you will want to consider the blog platform as part of your ________ presence.

Indirect goods are not involved firsthand in the production process.

Which of the following statements about exchanges is not true?