Question 1

What are the major trends in today's natural environment? How do these trends affect companies?

Accepted Answer

The natural environment shows three majo...

Question 2

What is demography? Why is the demographic environment of major interest to marketers? Discuss the changing age structure of the U.S. population.

Accepted Answer

Demography is the study of human populat...

Question 3

Over the past two decades, the U.S. population has shifted toward the ________.

Accepted Answer

A)   Northern states
B)   Northeast states
C)   Sunbelt states
D)   Midwest states
E)   Cornbelt statesF) C) and D)
G) A) and E)

Question 4

Which of the following is most likely a result of regulations set up by the Food and Drug Administration and the Consumer Product Safety Commission?

Accepted Answer

A)   The time between new product ideas and their introduction to the market has decreased.
B)   Annual spending on research and development has decreased.
C)   Research costs for companies have risen.
D)   Product innovation has significantly declined.
E)   Marketers have grown increasingly apathetic toward meeting safety standards.F) C) and E)
G) B) and E)

Question 5

What are marketing intermediaries? What are the various types of marketing intermediaries?

Accepted Answer

Marketing intermediaries help the compan...

Question 6

Millennials represent a larger demographic segment than the baby boomers or Gen Xers.

Accepted Answer

A) True 
 B)False

Question 7

Companies in several industries have recognized the buying power of the LGBT segment of the U.S. population and have begun explicitly targeting these consumers with gay-specific ads and marketing efforts.

Accepted Answer

A) True 
 B)False

Question 8

Laws are passed to define and prevent unfair competition primarily because ________.

Accepted Answer

A)   business executives tend to favor pure monopolies
B)   businesses sometimes try to neutralize threatening firms
C)   governments in free market economies tend to nationalize ailing firms
D)   private lobbying hurts the interests of national and state governments
E)   most MNEs in advanced economies are averse to invest in emerging marketsF) A) and B)
G) C) and E)

Question 9

Which of the following is an accurate statement about the diversity of the American population?

Accepted Answer

A)   African Americans represent the largest non-white segment of the population.
B)   More than 40 million people living in the United States were born in another country.
C)   By 2050, the Asian population is estimated to hold steady at 4.7 percent.
D)   By 2050, Hispanics are estimated to be 10 percent of the population.
E)   The United States has become more of a "melting pot" than a "salad bowl."F) A) and E)
G) A) and D)

Question 10

Sparks Inc. has a growing ________ market in the U.S. consisting of individuals and households that buy Sparks' products for personal use.

Accepted Answer

A)   consumer
B)   government
C)   business
D)   international
E)   financialF) A) and E)
G) D) and E)

Question 11

Which of the following groups influences the company's ability to obtain funds?

Accepted Answer

A)   financial publics
B)   local publics
C)   general publics
D)   citizen-action publics
E)   internal publicsF) A) and D)
G) D) and E)

Question 12

What are the different ways in which the major cultural values of a society are expressed?

Accepted Answer

The major cultural values of a...

Question 13

Currently, in the United States, job growth is the weakest for ________.

Accepted Answer

A)   white collar workers
B)   manufacturing workers
C)   salespeople
D)   telecommuters
E)   professional workersF) B) and E)
G) All of the above

Question 14

Marketing success requires building relationships with other company departments, suppliers, marketing intermediaries, competitors, various publics, and customers, which combine to make up the company's value delivery network.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is true with regard to the diversity segment of U.S. adults with disabilities?

Accepted Answer

A)   Most individuals with disabilities are active consumers.
B)   The market represented by U.S. adults with disabilities is smaller than that represented by African Americans or Hispanics.
C)   The diversity segment, U.S. adults with disabilities, is a rather unattractive segment for the tourism industry.
D)   The annual spending power of U.S. adults with disabilities is less than $100 billion.
E)   Most companies are reluctant to reach out to consumers with disabilities.F) C) and D)
G) A) and B)

Question 16

Governments develop public policy to ________.

Accepted Answer

A)   encourage deregulation
B)   identify demographic patterns
C)   identify cultural patterns
D)   guide commerce
E)   protect marketersF) All of the above
G) B) and D)

Question 17

Explain the impact of the baby boomers, Generation Xers, and Millennials on today's marketing strategies.

Accepted Answer

Today's baby boomers account for about 2...

Question 18

________ provide the resources needed by a company to produce its goods and services.

Accepted Answer

A)   Retailers
B)   Marketing services agencies
C)   Resellers
D)   Suppliers
E)   Financial intermediariesF) B) and D)
G) B) and E)

Question 19

The single most important demographic trend in the United States is the ________.

Accepted Answer

A)   changing age structure of the population
B)   mobility of families
C)   changing family structure of the population
D)   increasing number of professional jobs
E)   increasing birth rateF) A) and D)
G) A) and B)

Question 20

People vary in their attitudes toward their society-while ________ defend it, malcontents want to leave it.

Accepted Answer

A)   reformers
B)   patriots
C)   activists
D)   environmentalists
E)   historical revisionistsF) D) and E)
G) None of the above

Exam 3: Analyzing the Marketing Environment

The single most important demographic trend in the United States is the ________.

Correct AnswerverifiedShow Answer

Which of the following is true with regard to the diversity segment of U.S. adults with disabilities?

Correct AnswerverifiedShow Answer

Companies in several industries have recognized the buying power of the LGBT segment of the U.S. population and have begun explicitly targeting these consumers with gay-specific ads and marketing efforts.

Correct AnswerverifiedShow Answer

Marketing success requires building relationships with other company departments, suppliers, marketing intermediaries, competitors, various publics, and customers, which combine to make up the company's value delivery network.

Correct AnswerverifiedShow Answer

What are the major trends in today's natural environment? How do these trends affect companies?

Correct AnswerverifiedThe natural environment shows three majo...View AnswerShow Answer

Which of the following groups influences the company's ability to obtain funds?

Correct AnswerverifiedShow Answer

Governments develop public policy to ________.

Correct AnswerverifiedShow Answer

What are the different ways in which the major cultural values of a society are expressed?

Correct AnswerverifiedThe major cultural values of a...View AnswerShow Answer

Which of the following is an accurate statement about the diversity of the American population?

Correct AnswerverifiedShow Answer

________ provide the resources needed by a company to produce its goods and services.

Correct AnswerverifiedShow Answer

Millennials represent a larger demographic segment than the baby boomers or Gen Xers.

Correct AnswerverifiedShow Answer

Sparks Inc. has a growing ________ market in the U.S. consisting of individuals and households that buy Sparks' products for personal use.

Correct AnswerverifiedShow Answer

Which of the following is most likely a result of regulations set up by the Food and Drug Administration and the Consumer Product Safety Commission?

Correct AnswerverifiedShow Answer

People vary in their attitudes toward their society-while ________ defend it, malcontents want to leave it.

Correct AnswerverifiedShow Answer

Explain the impact of the baby boomers, Generation Xers, and Millennials on today's marketing strategies.

Correct AnswerverifiedToday's baby boomers account for about 2...View AnswerShow Answer

Over the past two decades, the U.S. population has shifted toward the ________.

Correct AnswerverifiedShow Answer

Laws are passed to define and prevent unfair competition primarily because ________.

Correct AnswerverifiedShow Answer

What is demography? Why is the demographic environment of major interest to marketers? Discuss the changing age structure of the U.S. population.

Correct AnswerverifiedDemography is the study of human populat...View AnswerShow Answer

Currently, in the United States, job growth is the weakest for ________.

Correct AnswerverifiedShow Answer

What are marketing intermediaries? What are the various types of marketing intermediaries?

Correct AnswerverifiedMarketing intermediaries help the compan...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The natural environment shows three majo...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The major cultural values of a...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Today's baby boomers account for about 2...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Demography is the study of human populat...
View Answer

Correct Answer
verified

Correct Answer
verified
Marketing intermediaries help the compan...
View Answer