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Benefits add value by providing features that increase the customer's satisfaction.

A) True
B) False

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A company decides to introduce a line of crackers made with organically grown grains and vegetables.What environmental trend is the company responding to?


A) competitive
B) sociocultural
C) political-legal
D) economic
E) technological

F) B) and C)
G) A) and E)

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The director of marketing argues that Dinasonic should use an adaptation strategy for its marketing because its products will need to be adapted to different markets.Which of the following,if true,would strengthen this position?


A) Dinasonic's products have consistently had the most competitive prices in the U.S. market.
B) For the kinds of products that Dinasonic makes, preferences for their use vary between different cultures.
C) Dinasonic will not face much competition in the countries in which it plans to sell its products.
D) Dinasonic will have a limited advertising budget for its international marketing efforts.
E) Dinasonic has consistently gained in market share in the United States over the last several years.

F) B) and D)
G) A) and E)

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The president of DVD Heaven has been talking to several other business owners,and now expresses some concerns over developing the e-commerce side of the business.The vice president argues that it is essential for continued growth,but the president argues that there are too many consumer concerns.Which of the following statements,if true,would NOT support the argument being made by the president regarding consumer concerns?


A) Fraudulent businesses are being set up and run on the Internet. Many consumers would rather enter a building that houses a business they know really exists.
B) Identity theft and the theft of credit card numbers can occur when ordering online.
C) Privacy can be compromised on the Internet, and unethical e-businesses can track or sell sensitive information such as buying patterns.
D) College students are five times more likely to order over the Internet than older adults.
E) Customers like to see and feel products before ordering them.

F) A) and D)
G) A) and C)

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During 2010,Macmoo completed fewer real estate transactions than it did during any similar time period during the last five years.Still,the Marketing Director claims that its marketing efforts led to very positive financial results for Macmoo.Which of the following,if true,would resolve this seeming discrepancy?


A) In 2010, Macmoo spent more on advertising than it did in 2009.
B) In 2010, Macmoo diverted marketing efforts to support several corporate social responsibility initiatives.
C) Sales projections completed in 2010 predicted even lower sales volume in 2011.
D) In 2010, marketing efforts focused on sales of very expensive properties.
E) In 2010, Macmoo's principal competitors cut back on their marketing expenditures.

F) C) and D)
G) A) and D)

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Explain each step in the consumer buying process.

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The consumer buying process begins with ...

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Garrett is in the business of selling baseball bats.He decides to employ focus groups to determine which bats will likely be bestsellers.Which of the following groups will he be LEAST likely to invite as participants?


A) players from the state's professional baseball team
B) local college and high school coaches
C) administrators of the local Little League baseball program
D) spectators at a baseball tournament
E) junior high players from the surrounding counties

F) A) and D)
G) B) and C)

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Why is the role of the marketing manager and the culmination of the marketing plan critical for the company?

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The marketing manager is responsible for...

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Martin realizes that he knows less about the company than he had thought.He is not sure if Panther Shoes is selling consumer or industrial products.Can you help Martin clarify the difference between the two types of products?

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It is possible that Panther Shoes is sel...

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For marketers,what type of variables are lifestyles,opinions,interests,and attitudes?


A) geographic variables
B) demographic variables
C) psychographic variables
D) product use variables
E) labor market variables

F) A) and D)
G) A) and C)

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Hilltel's CEO thinks that having a standardized marketing strategy will enable the company to control and plan production better.Which of the following,if true about using a single marketing approach,would strengthen her case?


A) It means the company will sell in the same way to countries regardless of culture.
B) It allows for simplifying inventory and quality control processes.
C) It means that more employees will need to be hired at the company's headquarters.
D) It locks the company into one marketing strategy for the long term.
E) It means that more extensive managerial oversight in sales will be needed.

F) A) and B)
G) A) and E)

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Which of the following practices would support the CEO's argument?


A) Penelope's Pizza decides to seek a contract with PepsiCo to feature Pepsi soft drinks.
B) Penelope's Pizza employees all must wear the same uniform.
C) Penelope's corporate Web site has links to individual stores for ordering pizza online.
D) All Penelope's Pizza restaurants have an art deco interior design.
E) Penelope's Pizza encourages individual stores to create their own menu options and pricing structure.

F) All of the above
G) A) and C)

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Which of the following,if true,would support the CEO's position?


A) Snazzy decided that producing a line of energy drinks would be more profitable than attempting to penetrate international markets.
B) Young males, as a group, consume more energy drinks than any other market segment.
C) Energy drinks cost more per ounce than other popular beverages.
D) Energy drink manufacturers have recently tried to associate their product with positive social causes.
E) Different companies define "young" differently.

F) A) and E)
G) B) and E)

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What type of behavior do consumers exhibit by regularly purchasing products because they are satisfied with their performance?


A) psychological influences
B) need recognition
C) brand loyalty
D) emotional motives
E) consumer activism

F) B) and C)
G) D) and E)

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Psychographics cannot be changed by marketing efforts.

A) True
B) False

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Describe the three types of competition faced by marketers.

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The three types of competition faced by ...

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Which of the following is assumed by the Marketing Director's argument?


A) Real estate transactions can usually be completed in one month.
B) The rates for advertising during the spring are lower than the rates during other times of the year.
C) Other real estate companies increase the amount they spend on advertising during March.
D) The spring advertising campaign is better at promoting general awareness of the Macmoo brand than it is at generating sales leads.
E) The spring advertising campaign is equally effective for commercial real estate and private real estate.

F) All of the above
G) A) and B)

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Martin has begun to look at product differentiation strategies for Panther Shoes.Define product differentiation.

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Product differentiation is the...

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What is the decision process by which customers come to purchase and consume products?


A) marketing
B) segmentation
C) resource management
D) consumer behavior
E) acculturation

F) A) and B)
G) A) and C)

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Marketing concepts can be extended to the promotion of ideas.

A) True
B) False

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