Question 1

While watching television, Jillian saw a commercial for a product that was "made in Taiwan." She immediately dismissed the product being advertised because the last item she bought that was made there fell apart in just two weeks. What is affecting this advertising communication?

Accepted Answer

A)   source effects
B)   noise levels
C)   predictive analytics
D)   pull strategy
E)   push strategyF) B) and C)
G) A) and E)

Question 2

If a firm prices its product low worldwide in an attempt to build global sales volume as rapidly as possible, even if this means taking large losses initially, what kind of strategy is it pursuing?

Accepted Answer

A)   experience curve pricing
B)   multipoint pricing
C)   economy pricing
D)   predatory pricing
E)   premium pricingF) A) and B)
G) D) and E)

Question 3

What is a critical variable that can affect a company's international communication?

Accepted Answer

A)   channel length
B)   market segmentation
C)   import effects
D)   noise levels
E)   channel qualityF) None of the above
G) D) and E)

Question 4

What has created a dramatic shortening of product life cycles today?

Accepted Answer

A)   acceleration of the pace of technological change
B)   lack of domestic competition
C)   affluence of customers
D)   increase in the number of educated consumers
E)   removal of trade barriersF) B) and D)
G) A) and C) A

Question 5

Viceroy Pharmaceutical decides to conduct a clinical trial on its tattoo removal cream. This trial is a ________ method for collecting data.

Accepted Answer

A)   qualitative
B)   prescriptive
C)   descriptive
D)   predictive
E)   quantitativeF) C) and D)
G) A) and B)

Question 6

What must occur for a firm to ensure profitable price discrimination?

Accepted Answer

A)   The firm must sell a standardized product.
B)   The firm must be able to keep its national markets separate.
C)   The firm must encourage other firms and competitors to engage in arbitration.
D)   Products sold by the firm must have same price elasticities of demand in different countries.
E)   Products must be sold in countries where a small change in prices produces a large change in demand.F) B) and D)
G) B) and E)

Question 7

Companies that use a ________ marketing strategy rely on access to advertising media.

Accepted Answer

A)   personal selling
B)   direct selling
C)   push
D)   pull
E)   prescriptiveF) All of the above
G) C) and E)

Question 8

A push strategy emphasizes the use of mass media rather than personal selling.

Accepted Answer

A) True 
 B)False  False

Question 9

Theodore Levitt's arguments concerning the globalization of world markets can be supported by which of these facts?

Accepted Answer

A)   Modern transportation is facilitating a convergence of tastes and preferences among consumers in advanced countries of the world.
B)   Academics feel that Levitt understates his case concerning global markets and the fall of multinational corporations.
C)   Globalization, in the sense used by Levitt, is the rule in consumer goods markets and industrial markets.
D)   Levitt's arguments hold true with respect to consumer goods markets but not for basic industrial products.
E)   As observed by Levitt, multinational corporations do not tailor their products to suit different countries.F) C) and D)
G) None of the above A

Question 10

Briefly describe predatory pricing and multipoint pricing strategy.

Accepted Answer

Predatory pricing is the use of price as...

Question 11

Source effects are damaging for an international business when

Accepted Answer

A)   promotional messages are used to stress the positive performance attributes of its product.
B)   fewer firms compete for the attention of prospective customers in developing countries.
C)   the firm's marketing strategy emphasizes personal selling rather than mass media advertising.
D)   potential consumers in a target country have a bias against foreign firms.
E)   international businesses deemphasize their foreign origins.F) A) and E)
G) C) and D)

Question 12

Briefly describe market segmentation.

Accepted Answer

Market segmentation refers to identifyin...

Question 13

Discuss the three factors that lead to a tendency for greater retail concentration in developed countries.

Accepted Answer

There is a tendency for greater retail c...

Question 14

Which industry is often thought of as one in which global standardization of the marketing mix is the norm?

Accepted Answer

A)   electronics
B)   fashion
C)   pharmaceutical
D)   financial services
E)   heavy machineryF) D) and E)
G) B) and D)

Question 15

A company might vary its marketing mix based on differences in national culture.

Accepted Answer

A) True 
 B)False

Question 16

When considering barriers to international communication, companies should be aware that

Accepted Answer

A)   noise tends to increase the probability of effective communication.
B)   source effects can be beneficial for an international business when potential consumers in a target country have a bias against foreign firms.
C)   many international businesses try to promote positive source effects by deemphasizing their foreign origins.
D)   fewer firms vie for the attention of prospective customers in developing countries, thus the noise level is lower.
E)   research suggests consumers use country of origin when evaluating a product, when they have detailed knowledge of the product.F) B) and D)
G) B) and C)

Question 17

White Pearl Cosmetics markets skin care products for teenage girls between 16 and 19. In approaching its international markets, White Pearl believes that its target segment spans multiple countries, transcending national borders. White Pearl Cosmetics' target segment is called a(n)  ________ segment.

Accepted Answer

A)   intermarket
B)   uniform
C)   cosmopolitan
D)   divergence
E)   globalF) B) and E)
G) A) and B)

Question 18

Algonquin Cosmetics noticed that while India had a population of more than 1.2 billion people, the retail market was such that more than 95 percent of retail was through stand-alone stores that were not part of a chain. In other words, if Algonquin were to enter India, they would have to sell through thousands of independent retail stores. What kind of a retail system does India have for the products that Algonquin Cosmetics is trying to sell?

Accepted Answer

A)   fragmented
B)   dispersed
C)   isolated
D)   concentrated
E)   exclusiveF) B) and E)
G) C) and D)

Question 19

Manuel included statistical information he found on the Nielsen research company website in his report. These statistics are a type of

Accepted Answer

A)   primary data.
B)   qualitative information.
C)   secondary data.
D)   descriptive analysis.
E)   prescriptive analysis.F) C) and D)
G) A) and B)

Question 20

A fragmented retail system is one in which a few retailers supply most of the market.

Accepted Answer

A) True 
 B)False

Exam 16: Global Marketing and RD

While watching television, Jillian saw a commercial for a product that was "made in Taiwan." She immediately dismissed the product being advertised because the last item she bought that was made there fell apart in just two weeks. What is affecting this advertising communication?

Correct Answer
verified

If a firm prices its product low worldwide in an attempt to build global sales volume as rapidly as possible, even if this means taking large losses initially, what kind of strategy is it pursuing?

Correct Answer
verified

What is a critical variable that can affect a company's international communication?

Correct Answer
verified

What has created a dramatic shortening of product life cycles today?

Correct Answer
verified
A

Viceroy Pharmaceutical decides to conduct a clinical trial on its tattoo removal cream. This trial is a ________ method for collecting data.

Correct Answer
verified

What must occur for a firm to ensure profitable price discrimination?

Correct Answer
verified

Companies that use a ________ marketing strategy rely on access to advertising media.

Correct Answer
verified

A push strategy emphasizes the use of mass media rather than personal selling.

Correct Answer
verified
False

Theodore Levitt's arguments concerning the globalization of world markets can be supported by which of these facts?

Correct Answer
verified
A

Briefly describe predatory pricing and multipoint pricing strategy.

Correct Answer
verified
Predatory pricing is the use of price as...
View Answer

Source effects are damaging for an international business when

Correct Answer
verified

Briefly describe market segmentation.

Correct Answer
verified
Market segmentation refers to identifyin...
View Answer

Discuss the three factors that lead to a tendency for greater retail concentration in developed countries.

Correct Answer
verified
There is a tendency for greater retail c...
View Answer

Which industry is often thought of as one in which global standardization of the marketing mix is the norm?

Correct Answer
verified

A company might vary its marketing mix based on differences in national culture.

Correct Answer
verified

When considering barriers to international communication, companies should be aware that

Correct Answer
verified

White Pearl Cosmetics markets skin care products for teenage girls between 16 and 19. In approaching its international markets, White Pearl believes that its target segment spans multiple countries, transcending national borders. White Pearl Cosmetics' target segment is called a(n) ________ segment.

Correct Answer
verified

Correct Answer
verified

Manuel included statistical information he found on the Nielsen research company website in his report. These statistics are a type of

Correct Answer
verified

A fragmented retail system is one in which a few retailers supply most of the market.

Correct Answer
verified

Exam 16: Global Marketing and RD

While watching television, Jillian saw a commercial for a product that was "made in Taiwan." She immediately dismissed the product being advertised because the last item she bought that was made there fell apart in just two weeks. What is affecting this advertising communication?

Correct AnswerverifiedShow Answer

If a firm prices its product low worldwide in an attempt to build global sales volume as rapidly as possible, even if this means taking large losses initially, what kind of strategy is it pursuing?

Correct AnswerverifiedShow Answer

What is a critical variable that can affect a company's international communication?

Correct AnswerverifiedShow Answer

What has created a dramatic shortening of product life cycles today?

Correct AnswerverifiedA

Viceroy Pharmaceutical decides to conduct a clinical trial on its tattoo removal cream. This trial is a ________ method for collecting data.

Correct AnswerverifiedShow Answer

What must occur for a firm to ensure profitable price discrimination?

Correct AnswerverifiedShow Answer

Companies that use a ________ marketing strategy rely on access to advertising media.

Correct AnswerverifiedShow Answer

A push strategy emphasizes the use of mass media rather than personal selling.

Correct AnswerverifiedFalse

Theodore Levitt's arguments concerning the globalization of world markets can be supported by which of these facts?

Correct AnswerverifiedA

Briefly describe predatory pricing and multipoint pricing strategy.

Correct AnswerverifiedPredatory pricing is the use of price as...View AnswerShow Answer

Source effects are damaging for an international business when

Correct AnswerverifiedShow Answer

Briefly describe market segmentation.

Correct AnswerverifiedMarket segmentation refers to identifyin...View AnswerShow Answer

Discuss the three factors that lead to a tendency for greater retail concentration in developed countries.

Correct AnswerverifiedThere is a tendency for greater retail c...View AnswerShow Answer

Which industry is often thought of as one in which global standardization of the marketing mix is the norm?

Correct AnswerverifiedShow Answer

A company might vary its marketing mix based on differences in national culture.

Correct AnswerverifiedShow Answer

When considering barriers to international communication, companies should be aware that

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Manuel included statistical information he found on the Nielsen research company website in his report. These statistics are a type of

Correct AnswerverifiedShow Answer

A fragmented retail system is one in which a few retailers supply most of the market.

Correct AnswerverifiedShow Answer

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A

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False

Correct Answer
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A

Correct Answer
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Predatory pricing is the use of price as...
View Answer

Correct Answer
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Correct Answer
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Market segmentation refers to identifyin...
View Answer

Correct Answer
verified
There is a tendency for greater retail c...
View Answer

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