Question 1

Five situational influences have an impact on a consumer's purchase decision process. One of these is

Accepted Answer

A)   competitive offerings.
B)   core values.
C)   perception.
D)   consumer socialization.
E)   temporal effects.F) B) and E)
G) None of the above

Question 2

Which of the following statements about how women buy new cars today is most accurate?

Accepted Answer

A)   Women have definite likes or dislikes when buying a new car, but they don't feel comfortable expressing their opinions.
B)   Most women actually enjoy the price negotiation process.
C)   The issue of "speed" is an important factor to men but not really important to women.
D)   Women are more likely to make their new-car purchase selection as a result of information provided by a friend or a relative than from promotional information.
E)   Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage.F) A) and C)
G) D) and E)

Question 3

A college education would satisfy needs at what level of the Maslow hierarchy?

Accepted Answer

A)   physiological
B)   self-actualization
C)   personal
D)   safety
E)   socialF) C) and E)
G) A) and C)

Question 4

In which stage in the consumer purchase decision process would a consumer ask, "How much can I afford to spend on a new 42-inch LED HDTV?"

Accepted Answer

A)   problem recognition
B)   alternative evaluation
C)   purchase decision
D)   evaluation
E)   information searchF) C) and D)
G) A) and D)

Question 5

Rackspace U.S. Inc. is a web hosting company. If you want to have a website, you can buy Internet space as well as technical support and design services from the company. When its ad tells you that its users consider Rackspace "the risk-free host because it offers dedicated and helpful support any time day or night," you know that Rackspace is most likely trying to do which of the following?

Accepted Answer

A)   Identify its core values.
B)   Reduce new buyers' cognitive dissonance.
C)   Simplify new buyers' evaluative criteria.
D)   Produce a consideration set.
E)   Evoke problem recognition.F) All of the above
G) A) and C)

Question 6

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to visit Instagram?

Accepted Answer

A)   Experiencers
B)   Believers
C)   Thinkers
D)   Survivors
E)   MakersF) B) and D)
G) A) and D) A

Question 7

Define consumer socialization.

Accepted Answer

Consumer socialization is a process by w...

Question 8

All of the following are situational influences that can have an impact on a consumer's purchase decision process except which?

Accepted Answer

A)   physical surroundings
B)   purchase task
C)   temporal effects
D)   consumer involvement
E)   antecedent statesF) C) and D)
G) All of the above

Question 9

A palindrome is a word or phrase that reads the same whether read from the right or from the left (e.g., madam) . Originally, Marshall had never recalled hearing the term. However, when he read about palindromes for his English class, he saw three examples of the term within a matter of days. This is most likely the result of

Accepted Answer

A)   selective retention.
B)   selective attention.
C)   selective intuition.
D)   stimulus discrimination.
E)   selective perception.F) C) and E)
G) B) and C)

Question 10

Kelsey goes shopping with a friend and notices her friend's trendy sandals. She thinks of her own sandals, which have a strap that recently broke, and realizes she needs a new pair. In which stage of the consumer purchase decision process was Kelsey when she had this realization?

Accepted Answer

A)   information search
B)   problem recognition
C)   purchase behavior
D)   alternative evaluation
E)   prepurchase cognitionF) A) and B)
G) C) and D)

Question 11

Which of the following products and services is an example of a low-involvement purchase?

Accepted Answer

A)   knee surgery
B)   a Trek bicycle
C)   membership into a local country club
D)   a vacation to Italy
E)   Bounty paper towelsF) A) and B)
G) A) and C)

Question 12

Elizabeth has decided to purchase a new electric juicer and plans to call several friends for the latest information about alternative brands. She is not concerned about where she buys it as long as she receives a very liberal return policy should anything go wrong. In making her decision, Elizabeth will engage in which of the following problem solving variations?

Accepted Answer

A)   limited problem solving
B)   extended problem solving
C)   routine problem solving
D)   alternative problem solving
E)   integrated problem solvingF) C) and D)
G) A) and D)

Question 13

Public sources of information for an external information search include which of these?

Accepted Answer

A)   advertisements
B)   sales personnel
C)   friends and relatives
D)   government agencies
E)   point-of-purchase displaysF) A) and B)
G) A) and C) D

Question 14

What does lifestyle mean and why is it important to marketers?

Accepted Answer

Lifestyle is a mode of living that is id...

Question 15

Figure 4-6
-According to Figure 4-6, B defines what level in the Maslow hierarchy of needs?

Accepted Answer

A)   physiological
B)   safety
C)   self-actualization
D)   personal
E)   socialF) C) and E)
G) C) and D)

Question 16

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Accepted Answer

A)   information search
B)   purchase decision
C)   alternative evaluation
D)   postpurchase behavior
E)   problem recognitionF) B) and E)
G) C) and D)

Question 17

Which problem solving variation would likely be used for winter coats, sheets, movie tickets, or pressure cookers?

Accepted Answer

A)   routine response behavior
B)   limited problem solving
C)   extended problem solving
D)   simulated selection
E)   integrated problem solvingF) C) and D)
G) B) and D)

Question 18

An example of a marketer-dominated source of information consulted during an external search is

Accepted Answer

A)   personal experience.
B)   salespeople.
C)   a Federal Trade Commission report.
D)   a coworker.
E)   Consumer Reports magazine.F) All of the above
G) A) and C) B

Question 19

Consumer behavior refers to

Accepted Answer

A)   the aspects of a consumer's decision making processes that cannot be measured.
B)   the actions a person takes in purchasing and using products and services, including the mental and social processes before and after them.
C)   the five stages a buyer passes through in making choices about which product and service to investigate, purchase, and consume.
D)   the mental and social processes related to purchasing that are innate in a person from birth.
E)   those purchasing behaviors that result from repeated experience and reasoning.F) B) and D)
G) None of the above

Question 20

There are five stages in the consumer purchase decision process. The third stage is

Accepted Answer

A)   information search.
B)   purchase decision.
C)   alternative evaluation.
D)   opportunity testing.
E)   problem recognition.F) A) and E)
G) C) and D)

Exam 4: Understanding Consumer Behavior

Five situational influences have an impact on a consumer's purchase decision process. One of these is

Correct Answer
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Which of the following statements about how women buy new cars today is most accurate?

Correct Answer
verified

A college education would satisfy needs at what level of the Maslow hierarchy?

Correct Answer
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In which stage in the consumer purchase decision process would a consumer ask, "How much can I afford to spend on a new 42-inch LED HDTV?"

Correct Answer
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Correct Answer
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In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to visit Instagram?

Correct Answer
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A

Define consumer socialization.

Correct Answer
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Consumer socialization is a process by w...
View Answer

All of the following are situational influences that can have an impact on a consumer's purchase decision process except which?

Correct Answer
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Kelsey goes shopping with a friend and notices her friend's trendy sandals. She thinks of her own sandals, which have a strap that recently broke, and realizes she needs a new pair. In which stage of the consumer purchase decision process was Kelsey when she had this realization?

Correct Answer
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Which of the following products and services is an example of a low-involvement purchase?

Correct Answer
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Public sources of information for an external information search include which of these?

Correct Answer
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D

What does lifestyle mean and why is it important to marketers?

Correct Answer
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Lifestyle is a mode of living that is id...
View Answer

Figure 4-6 -According to Figure 4-6, B defines what level in the Maslow hierarchy of needs?

Correct Answer
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Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Correct Answer
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Which problem solving variation would likely be used for winter coats, sheets, movie tickets, or pressure cookers?

Correct Answer
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An example of a marketer-dominated source of information consulted during an external search is

Correct Answer
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B

Consumer behavior refers to

Correct Answer
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There are five stages in the consumer purchase decision process. The third stage is

Correct Answer
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Exam 4: Understanding Consumer Behavior

Five situational influences have an impact on a consumer's purchase decision process. One of these is

Correct AnswerverifiedShow Answer

Which of the following statements about how women buy new cars today is most accurate?

Correct AnswerverifiedShow Answer

A college education would satisfy needs at what level of the Maslow hierarchy?

Correct AnswerverifiedShow Answer

In which stage in the consumer purchase decision process would a consumer ask, "How much can I afford to spend on a new 42-inch LED HDTV?"

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to visit Instagram?

Correct AnswerverifiedA

Define consumer socialization.

Correct AnswerverifiedConsumer socialization is a process by w...View AnswerShow Answer

All of the following are situational influences that can have an impact on a consumer's purchase decision process except which?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Kelsey goes shopping with a friend and notices her friend's trendy sandals. She thinks of her own sandals, which have a strap that recently broke, and realizes she needs a new pair. In which stage of the consumer purchase decision process was Kelsey when she had this realization?

Correct AnswerverifiedShow Answer

Which of the following products and services is an example of a low-involvement purchase?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Public sources of information for an external information search include which of these?

Correct AnswerverifiedD

What does lifestyle mean and why is it important to marketers?

Correct AnswerverifiedLifestyle is a mode of living that is id...View AnswerShow Answer

Figure 4-6 -According to Figure 4-6, B defines what level in the Maslow hierarchy of needs?

Correct AnswerverifiedShow Answer

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Which problem solving variation would likely be used for winter coats, sheets, movie tickets, or pressure cookers?

Correct AnswerverifiedShow Answer

An example of a marketer-dominated source of information consulted during an external search is

Correct AnswerverifiedB

Consumer behavior refers to

Correct AnswerverifiedShow Answer

There are five stages in the consumer purchase decision process. The third stage is

Correct AnswerverifiedShow Answer

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A

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Consumer socialization is a process by w...
View Answer

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D

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Lifestyle is a mode of living that is id...
View Answer

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B

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