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Exam 10: Automatic Information Processing

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Question 21

True/False

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The Implicit Association Test is often used to measure implicit attitudes related to stereotypes and prejudices.

A) True
B) False

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Question 22

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In the strawberry jam study related to thin slice theory discussed in your readings, which group had the most accurate product ratings?

A) The group that tasted the jam
B) The group that simply indicated which brand they liked best
C) The group that had to explain their preferences
D) The group that had to write a story about using the jam
E) The control group that never saw the jams

F) C) and E)
G) All of the above

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Question 23

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Mary loves the Italian restaurant near her apartment. Every time she eats there, she orders the same dish. She doesn't have to weigh the pros and cons of items on the menu or even think about what she is going to order. This is an example of:

Consumers are unaware of using implicit memory.

Consider the statement, "After buying a $300 suit, a $30 tie seems cheap." What kind of effect does this statement illustrate? Explain your answer.

Luke is rushing fraternities. As part of the process, he is invited to a fraternity party. He goes to the party with a few friends. After just 30 minutes at the party, he leaves. When questioned by his friends, Luke replies, "I just knew right away after meeting some the fraternity members that this fraternity isn't for me." This scenario illustrates:

The adaptive unconscious assists the conscious mind and helps us avoid high risk situations.

The priming effect is one of the most common types of implicit memory phenomena.

The mere exposure effect states that as familiarity increases, product claims seem more true.

Which of the following is not an example of automatic information processing?

According to the Freudian view, what is the role of the psychotherapy?

First impressions are more accurate when people focus on verbal information and ignore nonverbal information.

Thin slice inferences are more accurate for questions having subjective answers.

How does a mental process become automatic?

Consider the statement, "One can assume that brands in a category, that are priced very similarly, are probably almost identical in quality and product performance." What kind of context effect does this statement illustrate? Explain your answer.

After buying a $300 suit, a $30 tie seems cheap. This is an example of:

Student answers here will vary. However, for example... Provide an example of an activity where the adaptive unconscious could take over, making the mental process of the activity automatic.

Television can distort consumers' opinions via the priming effect, but knowing this potential effect can actually reduce these distortions.

Our ability to maintain balance, breath, blink, smile, and perform other routine body functions is controlled by short-term memory.

Automatic information processing refers to mental process that occur without awareness or intention, but still influence judgments, feelings, goals, and behaviors.