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True/False
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True/False
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True/False
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True/False
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True/False
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True/False
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Multiple Choice
A) selling World Series Tickets for $300
B) a New York hotel tripling its room prices after 9/11
C) having to pay above the seller's original asking price for a home
D) increasing the price of lawn movers in the spring and summer
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A) testimonials of other customers.
B) billboards.
C) word of mouth.
D) the label and package.
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True/False
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Multiple Choice
A) based on the principle of caveat emptor.
B) based on the principle "let the buyer beware".
C) the idea that consumers and sellers do not meet as equals and that consumer's interests are particularly vulnerable to being harmed by the manufacturer.
D) based on the principle of absolute liability.
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Multiple Choice
A) may justifiably be used to restrict the freedom of individuals for their own good.
B) may justifiably forbid lawsuits against those who act paternalistically.
C) should encourage business to develop a paternal sense of responsibility for consumers.
D) should only restrict people's freedom in order to protect other people.
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Multiple Choice
A) drawn an analogy between advertising and art.
B) proven the possibility of effective subliminal advertising.
C) argued that the process of production today creates the very wants it then satisfies.
D) invented the concept of "puffery".
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Multiple Choice
A) Securities and Exchange Commission.
B) Federal Drug Administration Agency.
C) Fair Packaging and Labeling Commission.
D) Consumer Product Safety Commission.
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True/False
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