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Strict liability is the same thing as absolute liability.

A) True
B) False

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Regulations are often effect at safeguarding consumers, but there are exceptions. Give an example of one.

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Regulations are typically designed to pr...

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Strict product liability is the doctrine that the seller of a product has legal responsibilities to compensate the user of that product for injuries suffered due to a defective aspect of the product, even though the seller has not been negligent in permitting that defect to occur.

A) True
B) False

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Economists favor legal paternalism because it prevents individuals from balancing safety against price.

A) True
B) False

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What is the doctrine of caveat emptor?

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The doctrine of caveat emptor is a legal...

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The controversy over legal paternalism pits the values of individual freedom and autonomy against social welfare.

A) True
B) False

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The Fair Packaging and Labeling Act of 1966 empowers representative agencies to rank and list all ingredients in the order of decreasing percentage of total contents.

A) True
B) False

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Subliminal advertising is advertising that supposedly communicates at a level beneath our conscious awareness.

A) True
B) False

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Business's responsibility for understanding and providing for consumer needs derives from the fact that citizen-consumers are dependent on business to satisfy their needs.

A) True
B) False

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Which of the following is an example of price gouging?


A) selling World Series Tickets for $300
B) a New York hotel tripling its room prices after 9/11
C) having to pay above the seller's original asking price for a home
D) increasing the price of lawn movers in the spring and summer

E) A) and C)
F) None of the above

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Give an example of labeling or packaging that is deceptive or misleading.

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One example of deceptive labeling or pac...

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The consumer's main source of product information is


A) testimonials of other customers.
B) billboards.
C) word of mouth.
D) the label and package.

E) A) and C)
F) A) and B)

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What is subliminal advertising?

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Subliminal advertising is a marketing te...

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Legal paternalism is the doctrine that the law should not be used to restrict the freedom of individuals for their own good.

A) True
B) False

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Due care is


A) based on the principle of caveat emptor.
B) based on the principle "let the buyer beware".
C) the idea that consumers and sellers do not meet as equals and that consumer's interests are particularly vulnerable to being harmed by the manufacturer.
D) based on the principle of absolute liability.

E) All of the above
F) A) and B)

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Legal paternalism is the doctrine that the law


A) may justifiably be used to restrict the freedom of individuals for their own good.
B) may justifiably forbid lawsuits against those who act paternalistically.
C) should encourage business to develop a paternal sense of responsibility for consumers.
D) should only restrict people's freedom in order to protect other people.

E) A) and D)
F) B) and D)

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Harvard business professor Theodore Levitt has


A) drawn an analogy between advertising and art.
B) proven the possibility of effective subliminal advertising.
C) argued that the process of production today creates the very wants it then satisfies.
D) invented the concept of "puffery".

E) A) and C)
F) B) and C)

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What is the importance of the 1916 case of MacPherson v. Buick Motor Car?

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The 1916 case of MacPherson v. Buick Mot...

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In 1972 Congress created one of the most important agencies for regulating product safety. This agency is the


A) Securities and Exchange Commission.
B) Federal Drug Administration Agency.
C) Fair Packaging and Labeling Commission.
D) Consumer Product Safety Commission.

E) B) and D)
F) A) and D)

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Before the case of MacPherson v. Buick Motor Car in 1916, injured consumers could only recover damages from the retailer of the defective product.

A) True
B) False

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