Question 1

What is the first stage of the consumer decision process?

Accepted Answer

A)   Internal search
B)   External search
C)   Pre-Purchase Evaluation
D)   Purchase
E)   None of the above.F) A) and D)
G) B) and C)

Question 2

What are the characteristics of impulse buying?

Accepted Answer

1
.A sudden and spontaneous desire to ac...

Question 3

Habitual decision making represents the least complex of all decision processes.

Accepted Answer

A) True 
 B)False

Question 4

The consumer decision process has seven major stages. Which of the following is not one of these stages?

Accepted Answer

A)   Need recognition
B)   Purchase
C)   Information processing
D)   Divestment
E)   All the above are stages in the consumer decision process.F) C) and D)
G) A) and E)

Question 5

What stage follows search in the consumer decision process model?

Accepted Answer

A)   Need recognition
B)   Purchase
C)   Pre-purchase evaluation
D)   Post-purchase evaluation
E)   DivestmentF) A) and B)
G) B) and C)

Question 6

Within the purchase stage, a consumer's in-store choices may be influenced by:

Accepted Answer

A)   salespersons.
B)   point-of-purchase advertising.
C)   product displays.
D)   B and C
E)   A, B, and CF) B) and C)
G) A) and D)

Question 7

Which of the following is an option to consumers in the divestment stage of the consumer decision process model?

Accepted Answer

A)   Disposal
B)   Recycling
C)   Remarketing
D)   A and B
E)   A, B, and CF) None of the above
G) C) and E)

Question 8

Which of the following is not one of the categories identified in Chapter 3 that influences consumer decision making?

Accepted Answer

A)   Individual differences
B)   Psychological processes
C)   Physiological factors
D)   Environmental influences
E)   All of these categories were identified in Chapter 3.F) A) and B)
G) B) and D)

Question 9

Which of the following is not one of the environmental influences discussed in Chapter 3?

Accepted Answer

A)   Attitudes
B)   Culture
C)   Family
D)   Personal influence
E)   All of these are environmental influences discussed in Chapter 3.F) C) and D)
G) B) and D)

Question 10

The CDP model cannot be used to:

Accepted Answer

A)   identify relationships between variables that affect consumer decision making
B)   identify topics for additional research
C)   develop and implement marketing mix strategies
D)   A and B
E)   The CDP can be used to do all of the above.F) None of the above
G) C) and D)

Question 11

____ occurs when product performance falls short of consumers' expectations.

Accepted Answer

A)   Post-consumption evaluation
B)   Satisfaction
C)   Dissatisfaction
D)   Post-purchase regret
E)   Cognitive dissonanceF) A) and B)
G) A) and E)

Question 12

Habitual behavior can be of two types: loyalty or inertia.

Accepted Answer

A) True 
 B)False

Question 13

Involvement is the level of perceived personal importance and/or interest evoked by a stimulus within a specific situation.

Accepted Answer

A) True 
 B)False

Question 14

Limited problem solving refers to a narrow and intense focus on solving the problem at hand.

Accepted Answer

A) True 
 B)False

Question 15

____ occurs when consumers second guess their purchase decisions.

Accepted Answer

A)   Post-consumption evaluation
B)   Satisfaction
C)   Dissatisfaction
D)   Post-purchase regret
E)   Cognitive dissonanceF) A) and C)
G) B) and D)

Question 16

Consider the consumer making a purchase decision in a particular product category for the very first time. In this situation, it would be impossible for the consumer to make the purchase decision using which of the following decision processes?

Accepted Answer

A)   limited problem solving
B)   midrange problem solving
C)   extended problem solving
D)   habitual decision making
E)   None of the above.F) A) and D)
G) B) and D)

Question 17

Post-purchase regret or cognitive dissonance occurs when consumers second-guess their purchase decisions.

Accepted Answer

A) True 
 B)False

Question 18

____ is used in the study of consumer behavior and refers to the values, ideas, artifacts and other symbols that help individuals communicate, interpret and evaluate as members of society.

Accepted Answer

A)   Culture
B)   Social Class
C)   Family
D)   Personal influence
E)   Situational influenceF) B) and C)
G) A) and D)

Question 19

When consumers are unhappy with current brands or offerings, search expands to include other alternatives.

Accepted Answer

A) True 
 B)False

Question 20

Need recognition occurs when an individual perceives the ideal state and the actual state of affairs to be in harmony.

Accepted Answer

A) True 
 B)False

Exam 3: The Consumer Decision Process

The consumer decision process has seven major stages. Which of the following is not one of these stages?

Correct AnswerverifiedShow Answer

Habitual behavior can be of two types: loyalty or inertia.

Correct AnswerverifiedShow Answer

Need recognition occurs when an individual perceives the ideal state and the actual state of affairs to be in harmony.

Correct AnswerverifiedShow Answer

____ occurs when product performance falls short of consumers' expectations.

Correct AnswerverifiedShow Answer

Which of the following is an option to consumers in the divestment stage of the consumer decision process model?

Correct AnswerverifiedShow Answer

Within the purchase stage, a consumer's in-store choices may be influenced by:

Correct AnswerverifiedShow Answer

What stage follows search in the consumer decision process model?

Correct AnswerverifiedShow Answer

Involvement is the level of perceived personal importance and/or interest evoked by a stimulus within a specific situation.

Correct AnswerverifiedShow Answer

____ occurs when consumers second guess their purchase decisions.

Correct AnswerverifiedShow Answer

The CDP model cannot be used to:

Correct AnswerverifiedShow Answer

What are the characteristics of impulse buying?

Correct Answerverified1.A sudden and spontaneous desire to ac...View AnswerShow Answer

Post-purchase regret or cognitive dissonance occurs when consumers second-guess their purchase decisions.

Correct AnswerverifiedShow Answer

What is the first stage of the consumer decision process?

Correct AnswerverifiedShow Answer

When consumers are unhappy with current brands or offerings, search expands to include other alternatives.

Correct AnswerverifiedShow Answer

Consider the consumer making a purchase decision in a particular product category for the very first time. In this situation, it would be impossible for the consumer to make the purchase decision using which of the following decision processes?

Correct AnswerverifiedShow Answer

Habitual decision making represents the least complex of all decision processes.

Correct AnswerverifiedShow Answer

Which of the following is not one of the environmental influences discussed in Chapter 3?

Correct AnswerverifiedShow Answer

Limited problem solving refers to a narrow and intense focus on solving the problem at hand.

Correct AnswerverifiedShow Answer

Which of the following is not one of the categories identified in Chapter 3 that influences consumer decision making?

Correct AnswerverifiedShow Answer

____ is used in the study of consumer behavior and refers to the values, ideas, artifacts and other symbols that help individuals communicate, interpret and evaluate as members of society.

Correct AnswerverifiedShow Answer

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.A sudden and spontaneous desire to ac...
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