Question 1

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

Accepted Answer

A) True 
 B)False

Question 2

The process of sourcing goods and materials,negotiating with suppliers,paying for goods,and making delivery arrangements is called:

Accepted Answer

A)  e-procurement.
B)  SCM.
C)  procurement.
D)  sourcing.E) A) and C)
F) B) and D)

Question 3

Which of the following is the least costly way to build a Web site?

Accepted Answer

A)  Outsource the Web site development to overseas vendors.
B)  Use a hosted solution and pre-built templates.
C)  Build your site yourself from scratch using existing software.
D)  Use a site-building package.E) A) and B)
F) A) and C)

Question 4

What is the most profound way in which e-commerce and the Internet has changed the relationship between companies and their customers? Support your answer.

Accepted Answer

Student answers will vary.A sample answe...

Question 5

The lowered costs of information storage,processing,and communication,along with the improvement of data quality,has resulted in which unique quality of e-commerce?

Accepted Answer

A)  Information density
B)  Richness
C)  Customization
D)  InteractivityE) B) and D)
F) A) and B)

Question 6

Information density refers to the:

Accepted Answer

A)  richness-complexity and content-of a message.
B)  total amount and quantity of information delivered to consumers by merchants.
C)  total amount and quantity of information available to all market participants.
D)  amount of information available to reduce price transparency.E) All of the above
F) C) and D)

Question 7

E-hubs are more ________ than private industrial networks.

Accepted Answer

A)  transaction oriented
B)  collaborative
C)  independent
D)  supply-chain orientedE) A) and D)
F) A) and C)

Question 8

Which of the following best illustrates the affiliate revenue model?

Accepted Answer

A)  eBay receives a small fee from a seller if a seller is successful in selling an item.
B)  Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
C)  Flickr provides basic services for free,but charges a premium for advanced services.
D)  Apple accepts micropayments for single music track downloads.E) B) and C)
F) None of the above

Question 9

Ninety-six percent of all U.S.households with Internet access use a broadband connection.

Accepted Answer

A) True 
 B)False

Question 10

Podcasting allows subscribers to listen to live,streaming radio and other audio content.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following businesses utilizes the content provider Internet business model?

Accepted Answer

A)  Amazon.com
B)  eBay.com
C)  CNN.com
D)  Motocross.comE) A) and D)
F) B) and D)

Question 12

Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

Accepted Answer

A) True 
 B)False

Question 13

Selling the same goods to different targeted groups at different prices is called:

Accepted Answer

A)  cost customization.
B)  cost optimization.
C)  price gouging.
D)  price discrimination.E) B) and C)
F) A) and D)

Question 14

E-commerce refers to the use of any networking technologies to transact business.

Accepted Answer

A) True 
 B)False

Question 15

You are consulting for Lucky's,a chain of gas stations.What types of e-commerce opportunities,if any,are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

Accepted Answer

Student answers will vary.A sample answe...

Question 16

Which of the following statements about B2B commerce is not true?

Accepted Answer

A)  Eighty percent of online B2B e-commerce is still based on EDI.
B)  B2B e-commerce represents approximately three-quarters of the overall B2B marketplace.
C)  B2B e-commerce only includes commercial transactions between firms.
D)  B2B e-commerce revenues in 2010 were over $3 trillion.E) A) and B)
F) A) and C)

Question 17

Compared to traditional markets,digital markets have:

Accepted Answer

A)  lower distributed delivery costs.
B)  higher marginal costs per unit.
C)  equivalent copying costs.
D)  similar inventory costs.E) A) and B)
F) None of the above

Question 18

Which feature of Internet technology has had the most effect in the Internet's rapid spread across the globe?

Accepted Answer

A)  Ubiquity
B)  Global reach
C)  Universal standards
D)  Social technologyE) None of the above
F) A) and B)

Question 19

In localized e-commerce,businesses market goods to customers that are only available at a specific location.

Accepted Answer

A) True 
 B)False

Question 20

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

Accepted Answer

A)  Ubiquity
B)  Personalization/customization
C)  Richness
D)  InteractivityE) A) and B)
F) A) and C)

Exam 9: E-Commerce: Digital Markets,digital Goods

What is the most profound way in which e-commerce and the Internet has changed the relationship between companies and their customers? Support your answer.

Correct AnswerverifiedStudent answers will vary.A sample answe...View AnswerShow Answer

E-hubs are more ________ than private industrial networks.

Correct AnswerverifiedShow Answer

Podcasting allows subscribers to listen to live,streaming radio and other audio content.

Correct AnswerverifiedShow Answer

Which of the following is the least costly way to build a Web site?

Correct AnswerverifiedShow Answer

Compared to traditional markets,digital markets have:

Correct AnswerverifiedShow Answer

You are consulting for Lucky's,a chain of gas stations.What types of e-commerce opportunities,if any,are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

Correct AnswerverifiedStudent answers will vary.A sample answe...View AnswerShow Answer

Which of the following businesses utilizes the content provider Internet business model?

Correct AnswerverifiedShow Answer

Selling the same goods to different targeted groups at different prices is called:

Correct AnswerverifiedShow Answer

Ninety-six percent of all U.S.households with Internet access use a broadband connection.

Correct AnswerverifiedShow Answer

The lowered costs of information storage,processing,and communication,along with the improvement of data quality,has resulted in which unique quality of e-commerce?

Correct AnswerverifiedShow Answer

Information density refers to the:

Correct AnswerverifiedShow Answer

E-commerce refers to the use of any networking technologies to transact business.

Correct AnswerverifiedShow Answer

Which of the following best illustrates the affiliate revenue model?

Correct AnswerverifiedShow Answer

Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

Correct AnswerverifiedShow Answer

Which of the following statements about B2B commerce is not true?

Correct AnswerverifiedShow Answer

In localized e-commerce,businesses market goods to customers that are only available at a specific location.

Correct AnswerverifiedShow Answer

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

Correct AnswerverifiedShow Answer

Which feature of Internet technology has had the most effect in the Internet's rapid spread across the globe?

Correct AnswerverifiedShow Answer

The process of sourcing goods and materials,negotiating with suppliers,paying for goods,and making delivery arrangements is called:

Correct AnswerverifiedShow Answer

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

Correct AnswerverifiedShow Answer

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