Question 1

Social media can be accessed only from mobile devices.

Accepted Answer

A) True 
 B)False

Question 2

A major concern for users of Facebook is the issue of _____.

Accepted Answer

A)   keeping the service free 
B)   privacy 
C)   shopping online 
D)   incorporating email 
E)   keeping Instagram aliveF) All of the above
G) None of the above

Question 3

Which of the following is an advantage of social media?

Accepted Answer

A)   privacy 
B)   censorship 
C)   two-way dialogue 
D)   babble 
E)   lost productivityF) A) and E)
G) B) and C) C

Question 4

Based on the 1-month Alexa traffic,LinkedIn is more popular than Twitter.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following has the most effect on the popularity of tweets about brands on Twitter?

Accepted Answer

A)   personal pronouns 
B)   names of people 
C)   all verbs 
D)   names of celebrities 
E)   musicF) None of the above
G) All of the above

Question 6

Which of the following is the first step Facebook recommends for promoting a business with ads on Facebook?

Accepted Answer

A)   Manage the ad budget. 
B)   Identify objectives. 
C)   Target the right people. 
D)   Examine competitors' ads. 
E)   Review and improve.F) A) and B)
G) A) and C)

Question 7

Social media integrates technology and social interactions to create value for users.

Accepted Answer

A) True 
 B)False

Question 8

Facebook's rules don't allow consumers to make or spread negative comments about the companies that advertise on Facebook.

Accepted Answer

A) True 
 B)False

Question 9

Google's Double Click is an example of a _____.

Accepted Answer

A)   location-based check-in 
B)   promoted account 
C)   privacy policy 
D)   blogging tool 
E)   third-party data tracking firmF) A) and E)
G) A) and D)

Question 10

Facebook offers a roadblock ad option which takes over a user's newsfeed to illustrate a full-screen video ad.

Accepted Answer

A) True 
 B)False

Question 11

The New-York Tribune,a newspaper,might overcome the time lag faced by traditional media by using electronic means.

Accepted Answer

A) True 
 B)False

Question 12

Newspapers are a form of online media.

Accepted Answer

A) True 
 B)False  False

Question 13

Which form of device is used most often to access Facebook?

Accepted Answer

A)   tablet 
B)   smartphone 
C)   desktop 
D)   laptop 
E)   other devicesF) B) and D)
G) B) and C)

Question 14

The teen shift from Facebook to Twitter and other social networks may indicate that Facebook has become passé.

Accepted Answer

A) True 
 B)False

Question 15

Facebook ads can be targeted based on criteria like gender and network.

Accepted Answer

A) True 
 B)False

Question 16

The average user on Facebook has 1,030 friends.

Accepted Answer

A) True 
 B)False

Question 17

Fraud on social media sites includes instances of hacking resulting in _____.

Accepted Answer

A)   censorship 
B)   privacy 
C)   malware 
D)   lost productivity 
E)   viral commentsF) B) and D)
G) C) and E)

Question 18

Which of the following social networks are among the top two most prominent venues?

Accepted Answer

A)   YouTube 
B)   Bebo 
C)   Twitter 
D)   Snapchat 
E)   InstagramF) C) and E)
G) B) and E)

Question 19

Which of the following types of information can be gleaned from social media sites?

Accepted Answer

A)   consumer feedback 
B)   product ideas 
C)   promotion modifications 
D)   pricing information 
E)   All of these are correct.F) C) and E)
G) C) and D) E

Question 20

Social media campaigns are often lead by the objective of enhancing public relations.

Accepted Answer

A) True 
 B)False

Exam 14: Social Media

Social media can be accessed only from mobile devices.

Correct AnswerverifiedShow Answer

A major concern for users of Facebook is the issue of _____.

Correct AnswerverifiedShow Answer

Which of the following is an advantage of social media?

Correct AnswerverifiedC

Based on the 1-month Alexa traffic,LinkedIn is more popular than Twitter.

Correct AnswerverifiedShow Answer

Which of the following has the most effect on the popularity of tweets about brands on Twitter?

Correct AnswerverifiedShow Answer

Which of the following is the first step Facebook recommends for promoting a business with ads on Facebook?

Correct AnswerverifiedShow Answer

Social media integrates technology and social interactions to create value for users.

Correct AnswerverifiedShow Answer

Facebook's rules don't allow consumers to make or spread negative comments about the companies that advertise on Facebook.

Correct AnswerverifiedShow Answer

Google's Double Click is an example of a _____.

Correct AnswerverifiedShow Answer

Facebook offers a roadblock ad option which takes over a user's newsfeed to illustrate a full-screen video ad.

Correct AnswerverifiedShow Answer

The New-York Tribune,a newspaper,might overcome the time lag faced by traditional media by using electronic means.

Correct AnswerverifiedShow Answer

Newspapers are a form of online media.

Correct AnswerverifiedFalse

Which form of device is used most often to access Facebook?

Correct AnswerverifiedShow Answer

The teen shift from Facebook to Twitter and other social networks may indicate that Facebook has become passé.

Correct AnswerverifiedShow Answer

Facebook ads can be targeted based on criteria like gender and network.

Correct AnswerverifiedShow Answer

The average user on Facebook has 1,030 friends.

Correct AnswerverifiedShow Answer

Fraud on social media sites includes instances of hacking resulting in _____.

Correct AnswerverifiedShow Answer

Which of the following social networks are among the top two most prominent venues?

Correct AnswerverifiedShow Answer

Which of the following types of information can be gleaned from social media sites?

Correct AnswerverifiedE

Social media campaigns are often lead by the objective of enhancing public relations.

Correct AnswerverifiedShow Answer

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False

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E

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