A) Your readers will perceive the tone of your message as other-oriented.
B) Your readers will comply with your message.
C) Your readers will perceive your message to be unbiased.
D) Your credibility will be at stake and you risk losing it.
E) Your future messages will receive more attention.
Correct Answer
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Essay
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Multiple Choice
A) Gaining attention
B) Taking responsibility
C) Providing rationale
D) Offering support
E) Providing directions
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Essay
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Multiple Choice
A) Ensuring the facts are presented as they are
B) Including relevant documents that substantiate claims
C) Conducting audience analysis
D) Making sure that your readers pay attention
E) Simplifying the complex content of routine messages
Correct Answer
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Multiple Choice
A) routine
B) persuasive
C) bad-news
D) crisis communication
E) public relations
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True/False
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Multiple Choice
A) include exaggerated displays of gratitude.
B) avoid including a rationale for the gratitude.
C) make sure that your message is extremely formal and avoid adding a personal touch.
D) focus exclusively on the recipient.
E) include a call to action at the end of the message.
Correct Answer
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Essay
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True/False
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Multiple Choice
A) should not exceed ten.
B) should not exceed five.
C) should be between fifteen and twenty.
D) should be more than fifty.
E) should be between twenty and thirty.
Correct Answer
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Multiple Choice
A) your readers are less likely to read your message.
B) your readers are less likely to comply with your message.
C) your readers are less likely to forward your message.
D) you are more likely to create goodwill among your readers.
E) you are more likely to get a positive response from your readers.
Correct Answer
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True/False
Correct Answer
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True/False
Correct Answer
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Multiple Choice
A) cognitive dissonance.
B) emotional hijacking.
C) cyber incivility.
D) professional disappointments.
E) flaming.
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True/False
Correct Answer
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Multiple Choice
A) Your readers are less likely to pay close attention to your future messages.
B) Your readers will gain faith in your ability to simplify complex issues.
C) You will create goodwill among your readers.
D) Your readers will perceive you to be sincere and honest.
E) Your readers are more likely to reply to your future messages immediately.
Correct Answer
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Multiple Choice
A) Audience analysis
B) Idea development
C) Message structuring
D) Development of the meta message
E) Crisis analysis
Correct Answer
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Essay
Correct Answer
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True/False
Correct Answer
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