Question 1

Which of the following statements is true regarding a commercialized concept statement?

Accepted Answer

A)  It presents the concept statement in promotional style.
B)  It presents the product concept with the help of physical prototypes.
C)  It includes financial details related to the new product,like budget allocation and expected profit.
D)  A commercialized concept statement is developed during the launch phase.E) B) and D)
F) B) and C)

Question 2

With reference to new product development,which of the following is referred to as the bazooka effect?

Accepted Answer

A)  Capturing the target market by introducing the new product at a low price
B)  Quickly blasting out suggestions
C)  Enhancing the image of a product by introducing it at a high price
D)  Approving a concept solely based on the technical criteriaE) None of the above
F) C) and D)

Question 3

Which of the following questions appears in almost every concept test?

Accepted Answer

A)  Past experience with the organization
B)  Appropriate price for the product
C)  The distribution channel to be used for the product
D)  Intention of buying the productE) A) and C)
F) A) and B)

Question 4

Once the concept passes the first hurdle,concept testing will focus next on:

Accepted Answer

A)  estimating the product's sales / trial rate.
B)  calculating production costs.
C)  approximating materials costs.
D)  prototyping the product.E) B) and C)
F) A) and B)

Question 5

Describe the real-time response survey procedure.

Accepted Answer

The real-time response survey combines t...

Question 6

Concept testing was essentially "invented" by ____.

Accepted Answer

A)  industrial firms
B)  wholesalers
C)  retailers
D)  consumer goods firmsE) C) and D)
F) B) and D)

Question 7

Which of the following formats of concept testing produces more realistic evaluations but also risks the bias of good or poor advertising copy writing?

Accepted Answer

A)  Narrative format
B)  Design
C)  Commercialized format
D)  Physical prototypeE) All of the above
F) B) and C)

Question 8

Prototypes are the least expensive form of concept statement because very few decisions have to be made about the new product to get it into a prototype.

Accepted Answer

A) True 
 B)False

Question 9

Pre-BASES is a concept test that provides rough sales predictions.

Accepted Answer

A) True 
 B)False

Question 10

Briefly describe the provisos which can be applied by an organization to resist the bazooka effect.

Accepted Answer

The provisos which can be applied by an ...

Question 11

A concept statement developed during the new product development process:

Accepted Answer

A)  describes the technology to be used for manufacturing the product.
B)  discusses the results of prototype testing.
C)  states a difference and how that difference benefits the customer.
D)  lists the guidelines for developing the new product.E) B) and D)
F) C) and D)

Question 12

Benefit segmentation may be used to identify unsatisfied market segments and concentrate the firm's efforts on developing concepts ideally suited to the needs of those segments.

Accepted Answer

A) True 
 B)False

Question 13

Concept testing,if done properly,is equally effective and useful for all types of products.

Accepted Answer

A) True 
 B)False

Question 14

Once the product innovation charter has selected a market area for focus,which of the following should be done prior to appearance of the concept?

Accepted Answer

A)  Eliminate other existing product concepts.
B)  Withdraw all other products of the firm from the market.
C)  Study the market which has been selected.
D)  Decide the budget allocation for the new product.E) A) and B)
F) All of the above

Question 15

Which of the following can resist the bazooka effect?

Accepted Answer

A)  Allow the idea source to participate in the initial reaction.
B)  Give the authority of rejecting an idea to a single person.
C)  Encourage the participants to give an initial reaction based on intuition.
D)  Use trained and experienced evaluators for evaluating an idea.E) None of the above
F) A) and C)

Exam 9: Concept Testing

Describe the real-time response survey procedure.

Correct Answer
verified
The real-time response survey combines t...
View Answer

Briefly describe the provisos which can be applied by an organization to resist the bazooka effect.

Correct Answer
verified
The provisos which can be applied by an ...
View Answer

Concept testing,if done properly,is equally effective and useful for all types of products.

Correct Answer
verified

Which of the following can resist the bazooka effect?

Correct Answer
verified

With reference to new product development,which of the following is referred to as the bazooka effect?

Correct Answer
verified

Once the product innovation charter has selected a market area for focus,which of the following should be done prior to appearance of the concept?

Correct Answer
verified

Benefit segmentation may be used to identify unsatisfied market segments and concentrate the firm's efforts on developing concepts ideally suited to the needs of those segments.

Correct Answer
verified

Which of the following statements is true regarding a commercialized concept statement?

Correct Answer
verified

Which of the following questions appears in almost every concept test?

Correct Answer
verified

A concept statement developed during the new product development process:

Correct Answer
verified

Pre-BASES is a concept test that provides rough sales predictions.

Correct Answer
verified

Once the concept passes the first hurdle,concept testing will focus next on:

Correct Answer
verified

Prototypes are the least expensive form of concept statement because very few decisions have to be made about the new product to get it into a prototype.

Correct Answer
verified

Concept testing was essentially "invented" by ____.

Correct Answer
verified

Which of the following formats of concept testing produces more realistic evaluations but also risks the bias of good or poor advertising copy writing?

Correct Answer
verified

Exam 9: Concept Testing

Describe the real-time response survey procedure.

Correct AnswerverifiedThe real-time response survey combines t...View AnswerShow Answer

Briefly describe the provisos which can be applied by an organization to resist the bazooka effect.

Correct AnswerverifiedThe provisos which can be applied by an ...View AnswerShow Answer

Concept testing,if done properly,is equally effective and useful for all types of products.

Correct AnswerverifiedShow Answer

Which of the following can resist the bazooka effect?

Correct AnswerverifiedShow Answer

With reference to new product development,which of the following is referred to as the bazooka effect?

Correct AnswerverifiedShow Answer

Once the product innovation charter has selected a market area for focus,which of the following should be done prior to appearance of the concept?

Correct AnswerverifiedShow Answer

Benefit segmentation may be used to identify unsatisfied market segments and concentrate the firm's efforts on developing concepts ideally suited to the needs of those segments.

Correct AnswerverifiedShow Answer

Which of the following statements is true regarding a commercialized concept statement?

Correct AnswerverifiedShow Answer

Which of the following questions appears in almost every concept test?

Correct AnswerverifiedShow Answer

A concept statement developed during the new product development process:

Correct AnswerverifiedShow Answer

Pre-BASES is a concept test that provides rough sales predictions.

Correct AnswerverifiedShow Answer

Once the concept passes the first hurdle,concept testing will focus next on:

Correct AnswerverifiedShow Answer

Prototypes are the least expensive form of concept statement because very few decisions have to be made about the new product to get it into a prototype.

Correct AnswerverifiedShow Answer

Concept testing was essentially "invented" by ____.

Correct AnswerverifiedShow Answer

Which of the following formats of concept testing produces more realistic evaluations but also risks the bias of good or poor advertising copy writing?

Correct AnswerverifiedShow Answer

Correct Answer
verified
The real-time response survey combines t...
View Answer

Correct Answer
verified
The provisos which can be applied by an ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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