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Assume the price of product Y (the quantity of which is on the vertical axis) is $15 and the price of product X (the quantity of which is on the horizontal axis) is $3.Also assume that money income is $60.The absolute value of the slope of the resulting budget line is:


A) 5.
B) 1/5.
C) 4.
D) 20.

E) A) and C)
F) B) and C)

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The ability of a good or service to satisfy wants is called:


A) utility maximization.
B) opportunity cost.
C) revenue potential.
D) utility.

E) C) and D)
F) A) and B)

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The law of diminishing marginal utility explains why:


A) supply curves slope upward.
B) demand curves slope downward.
C) addicts can never get enough.
D) people will only consume their favorite goods and not try new things.

E) A) and C)
F) B) and C)

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Answer the question on the basis of the following total utility data for products L and M.Assume that the prices of L and M are $3 and $4 respectively and that the consumer's income is $18.  Units Total  of L  Utility 19215318420521 Units  of M  Total  Utility 116228336440542\begin{array}{l}\begin{array}{ccc}\text { Units}&\text{ Total }\\\text { of L } & \text { Utility } \\\hline1 & 9 \\2 & 15 \\3 & 18 \\4 & 20 \\5 & 21\end{array}\begin{array}{ccc}\begin{array}{c}\text { Units } \\\text { of M }\\\hline\end{array} & \begin{array}{c}\text { Total } \\\text { Utility }\\\hline\end{array} \\1 & 16 \\2 & 28 \\3 & 36 \\4 & 40 \\5 & 42\end{array}\end{array} Refer to the data.How many units of the two products will the rational consumer purchase?


A) 3 of L and none of M
B) 4 of L and 2 of M
C) 3 of L and 5 of M
D) 2 of L and 3 of M

E) A) and B)
F) A) and C)

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Marginal utility is total utility divided by the number of units consumed.

A) True
B) False

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A change in the slope of a budget line is solely the result of a change in:


A) consumer preferences.
B) the price of one good relative to the other.
C) money income.
D) the slope of the indifference curve that is tangent to the budget line.

E) A) and B)
F) A) and C)

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Marginal utility is the:


A) sensitivity of consumer purchases of a good to changes in the price of that good.
B) change in total utility obtained by consuming one more unit of a good.
C) change in total utility obtained by consuming another unit of a good divided by the change in the price of that good.
D) total utility associated with the consumption of a certain number of units of a good divided by the number of units consumed.

E) B) and D)
F) B) and C)

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The slope of a budget line reflects the:


A) elasticity of demand for the two products.
B) price ratio of the two products.
C) amount of the consumer's income.
D) utility ratio of the two products.

E) B) and D)
F) C) and D)

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(Consider This) A topographical map shows successively higher equal-elevation lines,whereas an indifference map shows successively higher levels of total:


A) utility.
B) revenue.
C) profit.
D) cost.

E) A) and B)
F) A) and C)

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Which of the following statements is not correct?


A) A reduction in money income will shift the budget line to the right.
B) A reduction in money income accompanied by an increase in product prices will necessarily shift the budget line to the left.
C) An increase in product prices will shift the budget line to the left.
D) An increase in money income will shift the budget line to the right.

E) A) and B)
F) A) and C)

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Suppose you have a limited money income and you are purchasing products A and B,whose prices happen to be the same.To maximize your utility,you should purchase A and B in such amounts that:


A) their marginal utilities are the same.
B) their total utilities are the same.
C) their marginal and total utilities are proportionate.
D) the income and substitution effects associated with each are equal.

E) A) and B)
F) A) and C)

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Which of the following is correct?


A) There is no firm mathematical relationship between marginal utility and total utility.
B) Total utility is equal to the change in marginal utility from consuming an additional unit of a product.
C) If marginal utility is diminishing and is a positive amount,total utility will increase.
D) If marginal utility is diminishing,total utility must also be diminishing.

E) C) and D)
F) A) and C)

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How did Apple overcome consumers' diminishing marginal utility for iPads?


A) Apple lowered the price of iPads so that previous buyers would purchase another unit.
B) Apple introduced new features to entice previous buyers to purchase new models.
C) Apple ignored the problem and focused solely on attracting new buyers.
D) Apple was unable to overcome the problem and has faced steadily declining sales.

E) All of the above
F) C) and D)

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A product has utility if it:


A) takes more and more resources to produce successive units of it.
B) violates the law of demand.
C) satisfies consumer wants.
D) is useful.

E) C) and D)
F) B) and D)

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It is possible for a consumer's indifference curves to intersect.

A) True
B) False

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The substitution effect suggests that when consumers judge product quality by price,they will substitute high-priced products for low-priced products.

A) True
B) False

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If marginal utility is diminishing,total utility must also be declining.

A) True
B) False

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Prashanth decides to buy a $75 ticket to a particular New York professional hockey game rather than a $50 ticket for a particular Broadway play.We can conclude that Prashanth:


A) is relatively unappreciative of the arts.
B) obtains more marginal utility from the play than from the hockey game.
C) has a higher "marginal utility-to-price ratio" for the hockey game than for the play.
D) has recently attended several other Broadway plays.

E) A) and B)
F) A) and C)

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(Consider This) Unlike newspaper dispensing devices,soft drink dispensing machines do not permit people to take more than one can or bottle with each payment.The reason is that the:


A) opportunity cost of additional cans or bottles of a soft drink increase very rapidly.
B) marginal utility of extra soft drink cans or bottles declines slowly,particularly because they are storable and can be consumed later.
C) marginal utility of extra soft drink cans or bottles declines quite rapidly.
D) opportunity cost of additional cans or bottles of soft drink increases very slowly.

E) All of the above
F) C) and D)

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The marginal utility of the last unit of apples consumed is 12 and the marginal utility of the last unit of bananas consumed is 8.What set of prices for apples and bananas,respectively,would be consistent with consumer equilibrium?


A) $4 and $6
B) $6 and $4
C) $8 and $12
D) $16 and $9

E) A) and B)
F) All of the above

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