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Exam 4: Conscious Marketing,corporate Social Responsibility,and Ethics

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Question 101

Multiple Choice

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The _________ for natural skin care company Burt's Bees is to "create natural,Earth-friendly personal care products formulated to help you maximize your well-being and that of the world around you."

A) mission statement.
B) market analysis
C) company description
D) financial plan
E) executive summary

F) B) and D)
G) A) and E)

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verified

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Question 102

True/False

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The connected effect is the outcome of social media engagement in which every time a firm or person posts information,it is transferred to the poster's vast connections across social media,causing the information to spread instantaenously.

A) True
B) False

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Question 103

Essay

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Explain the concept of "showrooming" including what type of app it is associated with and what primary motivation need it fulfills.

LinkedIn is an example of which type of social media site?

In terms of the 4E framework,in order for a firm's offer to excite its targeted customers,the offer must be

Positive engagement through social media often makes customers more profitable for the firm.

List and describe the four basic ways of generating revenue from apps.

When Toyota owners began to report problems with sticking accelerator pedals and nonfunctioning brakes,Toyota at first ignored or rejected the claims.Eventually,the company evaluated the issue and issued a recall.Which of the four steps of the ethical decision-making framework was Toyota performing when it recalled several of its 2007-2010 models?

Of the types of social media identified in the text,Flickr is considered a thought-sharing site.

A local manufacturer has developed a scented USB drive targeted strictly at male consumers.The scents include options such as pine,bacon,and beer.Using the 4E framework,briefly describe the target client,and outline a complete social media program for this new product.

Many corporations are shifting from defined benefit to defined contribution retirement programs.When considering changes to retirement programs,the primary stakeholders are the

Describe how Walmart engages in CSR efforts to mitigate the criticism it receives for being the worst-paying company in the United States.

Business ethics and marketing ethics are synonymous terms.

As stated in your text,conscious marketing encompasses four overriding principles.Which do you feel is the most important,and why?

New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems with the property.Previously,they were expected only to answer buyers' questions.The new regulation addressed the marketing ethics problem of

A Groupon offer for discounted theater tickets was sent to targeted customers who had previously purchased movie or theater tickets.This best describes which of the 4E frameworks?

Stakeholders typically include the firm's employees and their families,customer groups,members of the community,the environment,and the firm's partners and competitors.

Anupam's company manufactures industrial ladders.He is concerned that consumers who do not understand ladder safety will purchase these extra-tall ladders and injure themselves.During which phase of the strategic marketing planning process should this issue be addressed?

What is a microblog?

What are page views,and why might a blogger want to see a report showing page views for the different pages of a blog?