Question 1

A New York carwash owner wanted to open a carwash in Quebec, Canada. He hired a U.S. translator to create signage for the new venture and to design some simple advertising. It was not until the business was opened that he learned that he should have used __________. His French signs actually said "car bath" instead of "car wash."

Accepted Answer

A)  Esperanto
B)  back translation
C)  semiotics
D)  semantic symbolism
E)  linguistic exchangeF) A) and D)
G) A) and C)

Question 2

Although Russia now has a free economy, there are still some problems with its financial and legal systems as well as with the notion of

Accepted Answer

A)  private property.
B)  product promotion.
C)  paid advertising.
D)  community property.
E)  foreign exchange rates.F) C) and D)
G) B) and C)

Question 3

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs. However, adaptations of global brands are made

Accepted Answer

A)  only if required by government regulations in the host market.
B)  only in its initial introduction into a market and only until the brand is recognized.
C)  by domestic competitors causing brand confusion.
D)  only when necessary to better connect the brand to consumers in different markets.
E)  when there is a serious drop in market shareF) A) and B)
G) B) and D)

Question 4

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Accepted Answer

A)  semiotics.
B)  semantics.
C)  semaphorics.
D)  cultural symbolism.
E)  cultural linguistics.F) A) and E)
G) C) and E)

Question 5

Which of the following statements about global brands is most accurate?

Accepted Answer

A)  A global brand has centrally coordinated marketing programs.
B)  A global brand is marketed under different names but uses identical ads for all markets.
C)  A global brand alters the product formulation or service for each geographical region.
D)  A global brand delivers multiple benefits based on the GDP of each country.
E)  A global brand is a collaborative effort among several different national firms.F) A) and E)
G) All of the above

Question 6

The Economic Espionage Act

Accepted Answer

A)  allows the World Court in The Hague to adjudicate trade disputes on behalf of United Nations' members and requires the home country to impose any penalties.
B)  imposes a personal fine on a convicted U.S. citizen of up to $10 million.
C)  targets espionage activities that are commonplace in any industry that holds governmental contracts.
D)  makes the theft of trade secrets by foreign entities a federal crime in the U.S.
E)  is well-intended in theory, but is virtually impossible to enforcF) C) and D)
G) None of the above

Question 7

What market entry option allows a company to make the least number of changes in terms of its product, its organization, and even its corporate goals?

Accepted Answer

A)  exporting
B)  licensing
C)  joint venture
D)  direct investment
E)  franchisingF) B) and C)
G) B) and E)

Question 8

Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged. The wording of that slogan is "__________."

Accepted Answer

A)  Put a Tiger in Your Tank
B)  Put the Pedal to the Metal
C)  Buy American Fuel
D)  Keep America Driving
E)  Power to the PistonsF) C) and D)
G) All of the above

Question 9

What global market-entry strategy did Mary Kay use when it entered India?

Accepted Answer

A)  direct importing
B)  licensing
C)  indirect exporting
D)  joint venture
E)  direct exportingF) A) and B)
G) A) and C)

Question 10

Government taxes on products or services entering a country that primarily serve to raise prices on imports are referred to as

Accepted Answer

A)  tariffs.
B)  quotas.
C)  WTO taxes.
D)  foreign excise taxes.
E)  trade subsidies.F) A) and E)
G) A) and D)

Question 11

Explain the difference between dumping and parallel importing.

Accepted Answer

Dumping is when a firm sells a product i...

Question 12

Recently, the United States imposed a 35% tariff on Chinese tire imports in hopes of sustaining U.S. jobs in tire manufacturing. This addition of tariffs is an example of

Accepted Answer

A)  imposing the rule of eminent domain.
B)  increasing ethnocentrism.
C)  enhancing domestic imperialism.
D)  increasing protectionism.
E)  slowing countertradeF) D) and E)
G) B) and E)

Question 13

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1)  __________; (2)  licensing; (3)  joint venture; and (4)  direct investment.

Accepted Answer

A)  exporting
B)  accreditation
C)  countertrading
D)  cooperative
E)  franchisingF) A) and B)
G) All of the above

Question 14

Foreign countries with very low per capita incomes may still be attractive markets for some goods. To get a more reliable picture of a country's purchasing power, a country's __________ must also be considered.

Accepted Answer

A)  total income
B)  total area
C)  geographical location
D)  culture
E)  income distributionF) C) and D)
G) A) and E)

Question 15

Select Service Partner (SSP)  Group has operations in 30 countries involving food and beverage establishments, often in transit hubs like airports and railway stations. SSP also operates Starbucks locations in airports in Finland, Sweden, and Norway. SSP pays Starbucks a royalty based on sales as well as a fee for each store. In these instances, Starbucks is engaged in

Accepted Answer

A)  direct exporting.
B)  indirect exporting.
C)  contract manufacturing.
D)  foreign assembly.
E)  licensing.F) B) and D)
G) A) and E)

Question 16

Which of the following statements about the World Trade Organization (WTO)  is most accurate?

Accepted Answer

A)  The WTO is an institution that sets rules governing trade between its members.
B)  The WTO acts as an agent in trade negotiations between its members and the remainder of the world.
C)  The 183 member countries of the WTO account for approximately 55 percent of world trade.
D)  The WTO uses panels of trade experts who issue non-binding recommendations.
E)  The WTO was formed by the United Nations.F) A) and E)
G) B) and E)

Question 17

Fluctuations in the __________ among the world's currencies have direct impact on the sales and profits made by global companies.

Accepted Answer

A)  production costs
B)  transportation
C)  reciprocity
D)  economic infrastructure
E)  exchange ratesF) A) and B)
G) B) and E)

Question 18

Which of the following statements about the World Trade Organization (WTO)  is most accurate?

Accepted Answer

A)  The World Trade Organization was formed in 2008 in response to the global recession.
B)  The 12 member countries of the WTO account for approximately 55 percent of world trade.
C)  The WTO acts as an agent in licensing negotiations between its members and the remainder of the world.
D)  The WTO uses panels of trade experts who can issue binding decisions.
E)  The WTO was formed by the United Nations.F) All of the above
G) C) and D)

Question 19

Global companies have five strategies for matching products and their promotion efforts to global markets. Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)  product extension
B)  product customization
C)  product adaptation
D)  product invention
E)  product integrationF) A) and E)
G) A) and B)

Question 20

"A signal that the world's trading nations are committed to open markets - and will resist protectionism - would inject confidence and energy into our markets," says the U.S. Trade Representative. Discuss this statement.

Accepted Answer

This statement indicates that the U.S. T...

Exam 6: Understanding and Reaching Global Consumers and Markets

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Correct Answer
verified

Government taxes on products or services entering a country that primarily serve to raise prices on imports are referred to as

Correct Answer
verified

Recently, the United States imposed a 35% tariff on Chinese tire imports in hopes of sustaining U.S. jobs in tire manufacturing. This addition of tariffs is an example of

Correct Answer
verified

Which of the following statements about global brands is most accurate?

Correct Answer
verified

Global companies have five strategies for matching products and their promotion efforts to global markets. Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product and promotion strategy?

Correct Answer
verified

"A signal that the world's trading nations are committed to open markets - and will resist protectionism - would inject confidence and energy into our markets," says the U.S. Trade Representative. Discuss this statement.

Correct Answer
verified
This statement indicates that the U.S. T...
View Answer

Explain the difference between dumping and parallel importing.

Correct Answer
verified
Dumping is when a firm sells a product i...
View Answer

Foreign countries with very low per capita incomes may still be attractive markets for some goods. To get a more reliable picture of a country's purchasing power, a country's __________ must also be considered.

Correct Answer
verified

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) __________; (2) licensing; (3) joint venture; and (4) direct investment.

Correct Answer
verified

Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged. The wording of that slogan is "__________."

Correct Answer
verified

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct Answer
verified

Correct Answer
verified

Fluctuations in the __________ among the world's currencies have direct impact on the sales and profits made by global companies.

Correct Answer
verified

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct Answer
verified

Although Russia now has a free economy, there are still some problems with its financial and legal systems as well as with the notion of

Correct Answer
verified

Correct Answer
verified

What market entry option allows a company to make the least number of changes in terms of its product, its organization, and even its corporate goals?

Correct Answer
verified

What global market-entry strategy did Mary Kay use when it entered India?

Correct Answer
verified

The Economic Espionage Act

Correct Answer
verified

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs. However, adaptations of global brands are made

Correct Answer
verified

Exam 6: Understanding and Reaching Global Consumers and Markets

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Correct AnswerverifiedShow Answer

Government taxes on products or services entering a country that primarily serve to raise prices on imports are referred to as

Correct AnswerverifiedShow Answer

Recently, the United States imposed a 35% tariff on Chinese tire imports in hopes of sustaining U.S. jobs in tire manufacturing. This addition of tariffs is an example of

Correct AnswerverifiedShow Answer

Which of the following statements about global brands is most accurate?

Correct AnswerverifiedShow Answer

Global companies have five strategies for matching products and their promotion efforts to global markets. Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product and promotion strategy?

Correct AnswerverifiedShow Answer

"A signal that the world's trading nations are committed to open markets - and will resist protectionism - would inject confidence and energy into our markets," says the U.S. Trade Representative. Discuss this statement.

Correct AnswerverifiedThis statement indicates that the U.S. T...View AnswerShow Answer

Explain the difference between dumping and parallel importing.

Correct AnswerverifiedDumping is when a firm sells a product i...View AnswerShow Answer

Foreign countries with very low per capita incomes may still be attractive markets for some goods. To get a more reliable picture of a country's purchasing power, a country's __________ must also be considered.

Correct AnswerverifiedShow Answer

Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) __________; (2) licensing; (3) joint venture; and (4) direct investment.

Correct AnswerverifiedShow Answer

Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged. The wording of that slogan is "__________."

Correct AnswerverifiedShow Answer

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Fluctuations in the __________ among the world's currencies have direct impact on the sales and profits made by global companies.

Correct AnswerverifiedShow Answer

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct AnswerverifiedShow Answer

Although Russia now has a free economy, there are still some problems with its financial and legal systems as well as with the notion of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

What market entry option allows a company to make the least number of changes in terms of its product, its organization, and even its corporate goals?

Correct AnswerverifiedShow Answer

What global market-entry strategy did Mary Kay use when it entered India?

Correct AnswerverifiedShow Answer

The Economic Espionage Act

Correct AnswerverifiedShow Answer

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs. However, adaptations of global brands are made

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
This statement indicates that the U.S. T...
View Answer

Correct Answer
verified
Dumping is when a firm sells a product i...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified