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Many business-to-business manufacturers think of the physical good they produce as peripheral to their service offerings.

A) True
B) False

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A customer benefit package CBP) consists of both a primary good and a primary service.

A) True
B) False

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Quality has been a principal focus of operations management since the industrial revolution.

A) True
B) False

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Both goods and services can be standardized for the mass market or customized to individual needs.

A) True
B) False

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Which of the following is not true regarding the differences between goods and services?


A) Demand for services is easier to forecast.
B) Customers participate in many services.
C) Services cannot be stored as physical inventory.
D) Patents do not protect services.

E) All of the above
F) A) and B)

Correct Answer

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