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Shawn Fanning's _____ was widely criticized as a piracy playground.

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Technology experts in the area of _____ specialize in technology for competitive advantage.


A) user-interface design
B) process design
C) strategy
D) database design
E) hardware

F) C) and E)
G) B) and C)

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Tony Hsieh served as CEO of _____, and eventually sold the firm to Amazon for $900 million.


A) Zappos
B) LinkExchange
C) MyYearbook.com
D) Napster
E) Yahoo!

F) A) and E)
G) None of the above

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_____ was just a sophomore when he began building computers in his dorm room at the University of Texas. His firm would one day claim the top spot among PC manufacturers worldwide.


A) Bill Gates
B) Steve Jobs
C) Michael Dell
D) Shawn Fanning
E) Mark Zuckerberg

F) A) and B)
G) A) and C)

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Technology experts in the area of user-interface design:


A) work to make sure systems are intuitive and easy to use.
B) leverage technology to make legacy systems more efficient.
C) specialize in technology for competitive advantage.
D) focus on effective back-up systems for critical business data.
E) provide direction on technology-related security issues.

F) All of the above
G) B) and C)

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_____ has emerged as a catalyst for global change, with Facebook and Twitter playing key organizing roles in uprisings worldwide.

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Social media

_____ was just twenty-one when he founded Apple.

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Some of the radical changes brought about by new technologies include:


A) the stagnation of advertising.
B) the proliferation of telecommunications into the hands of a few.
C) an increase in computing costs owing to the growth of licensed software.
D) a decrease in the standards of corporate ethics.
E) the creation of an unprecedented set of security and espionage threats.

F) A) and B)
G) A) and C)

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Amazon was started by:


A) Jeff Bezos.
B) Catherine Cook.
C) Shawn Fanning.
D) Linus Torvalds.
E) Kevin Rose.

F) C) and D)
G) B) and C)

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The technology known as ________________ is helping to fuel the current age of fast-growth technology entrepreneurship. This technology means that a start-up can rent the computing resources one previously had to buy at great expense.

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Cloud Comp...

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Crowdsourcing tools and question-and-answer sites like _____ allow firms to reach out for expertise beyond their organizations.


A) Quora
B) Oculus VR
C) Alibaba
D) Twitter
E) M-PESA

F) C) and E)
G) None of the above

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The rise of open source software has lowered computing costs for start-up and blue chip companies worldwide.

A) True
B) False

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True

Funding projects via online efforts such as Kickstarter are referred to by the term _____________.

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Crowdsourcing

Tech firms are among the best performing firms in the world. According to the chapter, which firm is the most valuable firm in the United States, and has also posted some of the most profitable quarters of any business in any industry.


A) Amazon
B) Apple
C) Google
D) IBM

E) B) and C)
F) None of the above

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Facebook was founded by _____.

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Aspiring investment bankers should study the tech industry since tech firms represent a large portion of firms selling shares on public stock markets for the first time. This process is known as _____.

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IPO, Initi...

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How has technology changed the marketing landscape?

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The skill set of today's marketers is ra...

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In two decades, the nation of ________ tech sector has grown from "almost nothing" to a $73 billion industry, expanding even during the recent global recession.

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Technology experts in the area of user-interface design specialize in technology for competitive advantage.

A) True
B) False

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The founding technology entrepreneurs behind many leading firms, such as Apple, Microsoft, and Facebook, got their start in their early 30s, leveraging university study and knowledge from their first post-college jobs to create disruptive new firms.

A) True
B) False

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