Question 1

The four performance areas of the balanced scorecard include all of the following except ________.

Accepted Answer

A)   customer perspective
B)   internal business perspective
C)   learning and growth perspective
D)   metrics perspectiveE) A) and B)
F) None of the above

Question 2

An e-business model is a method by which the organization sustains itself in the long term using information technology resources and principles.

Accepted Answer

A) True 
 B)False

Question 3

What are four types of justifications that a decision maker may cite to support or oppose an organizational or marketing campaign?

Accepted Answer

(bullet)Strategic justification
(bullet)Operational justification
(bullet)Technical justification
(bullet)Financial justification

Question 4

As a marketer using the social commerce business model, you would leverage social media and consumer interactions to facilitate online sales.

Accepted Answer

A) True 
 B)False

Question 5

The Balanced Scorecard is based on three stakeholder perspectives.

Accepted Answer

A) True 
 B)False

Question 6

Important elements of value include all of the following except ________.

Accepted Answer

A)   customers' perception of product benefits
B)   partners' perception of product costs
C)   customer evaluations of support services
D)   all of the aboveE) A) and B)
F) B) and C)

Question 7

Corporate level business strategies that include information technology components, such as internet, digital databases)  are known as ________.

Accepted Answer

A)   marketing strategies
B)   e-business strategies
C)   e-marketing strategies
D)   corporate strategiesE) All of the above
F) B) and D)

Question 8

The internal perspective of the Balanced Scorecard gives particular attention to ________.

Accepted Answer

A)   market share
B)   shareholder value
C)   supply chain value to the company
D)   customer satisfactionE) All of the above
F) A) and B)

Question 9

Which of the following is not one of the four appropriate rationales for choosing the objectives of a strategic plan?

Accepted Answer

A)   strategic justification
B)   personal justification
C)   technical justification
D)   financial justificationE) B) and C)
F) C) and D)

Question 10

In order to determine whether a business model is an appropriate fit for a given firm it is important to consider connected activities and price.

Accepted Answer

A) True 
 B)False  True

Question 11

Which of the following is a goal oriented focus of strategic planning?

Accepted Answer

A)   growth
B)   competitive position
C)   geographic scope
D)   all of the above
E)  g., expansion) F) A) and B)
G) A) and E)

Question 12

Database marketing and customer relationship management CRM)  occur at the ________ of the e-business model.

Accepted Answer

A)   activity level
B)   business process level
C)   enterprise level
D)   none of the aboveE) None of the above
F) B) and C)

Question 13

On what bases can organizations appraise or evaluate their business models?

Accepted Answer

(bullet)Customer Value
(bullet...

Question 14

All e-business models are internet business models.

Accepted Answer

A) True 
 B)False

Question 15

Within the e-business model, e-mail occurs ________.

Accepted Answer

A)   at the activity level
B)   at the business process level
C)   at the enterprise level
D)   none of the aboveE) All of the above
F) A) and C)

Question 16

What are the most important considerations in selecting social media performance metrics?

Accepted Answer

(bullet)Must be easily measurable on a continuous basis
(bullet)Must be directly applicable to the organization's social media objectives

Question 17

As one of the social media performance metrics, action metrics could include all of the following except:

Accepted Answer

A)   click-through
B)   share of voice
C)   event attendance
D)   purchaseE) A) and B)
F) A) and C)

Question 18

The Balanced Scorecard can be used by all types of businesses.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is not an activity which is likely to be practiced at the business process level of e-business commitment?

Accepted Answer

A)   content publishing
B)   knowledge management
C)   direct selling
D)   database marketingE) B) and C)
F) A) and D)

Question 20

From the customer's perspective, what are the value-added benefits of e-marketing?

Accepted Answer

(bullet)Online mass customizat...

Exam 2: Strategic E-Marketing and Performance Metrics

The four performance areas of the balanced scorecard include all of the following except ________.

Correct AnswerverifiedShow Answer

An e-business model is a method by which the organization sustains itself in the long term using information technology resources and principles.

Correct AnswerverifiedShow Answer

What are four types of justifications that a decision maker may cite to support or oppose an organizational or marketing campaign?

Correct Answerverified(bullet)Strategic justification (bullet)Operational justification (bullet)Technical justification (bullet)Financial justification

As a marketer using the social commerce business model, you would leverage social media and consumer interactions to facilitate online sales.

Correct AnswerverifiedShow Answer

The Balanced Scorecard is based on three stakeholder perspectives.

Correct AnswerverifiedShow Answer

Important elements of value include all of the following except ________.

Correct AnswerverifiedShow Answer

Corporate level business strategies that include information technology components, such as internet, digital databases) are known as ________.

Correct AnswerverifiedShow Answer

The internal perspective of the Balanced Scorecard gives particular attention to ________.

Correct AnswerverifiedShow Answer

Which of the following is not one of the four appropriate rationales for choosing the objectives of a strategic plan?

Correct AnswerverifiedShow Answer

In order to determine whether a business model is an appropriate fit for a given firm it is important to consider connected activities and price.

Correct AnswerverifiedTrue

Which of the following is a goal oriented focus of strategic planning?

Correct AnswerverifiedShow Answer

Database marketing and customer relationship management CRM) occur at the ________ of the e-business model.

Correct AnswerverifiedShow Answer

On what bases can organizations appraise or evaluate their business models?

Correct Answerverified(bullet)Customer Value(bullet...View AnswerShow Answer

All e-business models are internet business models.

Correct AnswerverifiedShow Answer

Within the e-business model, e-mail occurs ________.

Correct AnswerverifiedShow Answer

What are the most important considerations in selecting social media performance metrics?

Correct Answerverified(bullet)Must be easily measurable on a continuous basis (bullet)Must be directly applicable to the organization's social media objectives

As one of the social media performance metrics, action metrics could include all of the following except:

Correct AnswerverifiedShow Answer

The Balanced Scorecard can be used by all types of businesses.

Correct AnswerverifiedShow Answer

Which of the following is not an activity which is likely to be practiced at the business process level of e-business commitment?

Correct AnswerverifiedShow Answer

From the customer's perspective, what are the value-added benefits of e-marketing?

Correct Answerverified(bullet)Online mass customizat...View AnswerShow Answer

Correct Answer
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(bullet)Strategic justification (bullet)Operational justification (bullet)Technical justification (bullet)Financial justification

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True

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(bullet)Customer Value
(bullet...
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(bullet)Must be easily measurable on a continuous basis (bullet)Must be directly applicable to the organization's social media objectives

Correct Answer
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(bullet)Online mass customizat...
View Answer